2013 PGA Show – Bridgestone e-Series

February 2, 2012 – At the 2013 PGA Show, Bridgestone Golf introduced an update to the e-Series of golf balls. Here is a description of each model (from press release):

e5 – The e5 is an advanced 2-piece urethane construction designed for golfers wanting higher ball flight, more distance and greater control. A large gradational core contributes to longer carry distances, while its tour caliber urethane cover delivers tremendous feel into and around the greens.

e6 – The e6 is the softest multilayer golf ball on the market and in 2013 it is softer than its predecessor. Designed to help players eliminate slices and hooks, it reduces spin for straighter distance. A 3% softer Surlyn cover and low compression core improve feel, while an anti-side spin inner layer helps keep the ball in the short grass. Currently the top-selling e-Series model worldwide, the new e6 ball is available in white, yellow and orange.

e7 – The ultimate distance ball is the new, multilayer e7 model – designed purely for faster, longer shots. The larger Dual Dimple and reactive Surlyn cover combine to reduce drag and increase lift, while a speed-enhancing core and spin-reducing inner layer deliver explosive velocity and greater distance.

The new 2013 e5, e6 and e7 balls will feature a street price of $26.99 per dozen (MSRP $38 per dozen) and will be available at golf specialty stores and green grass retailers nationwide beginning February 1, 2013.

For more information on the new e-Series golf balls visit Bridgestone’s website at www.bridgestonegolf.com.

Entry Filed under: What's New