Nike introduces CRUSH golf ball

October 22, 2009 (from Press Release) – Beaverton, OR. — Nike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights.

Aiding golfers to “crush” the ball, the Nike CRUSH combines a softer compression core, optimized cover design and new DMC Coating® to reduce unwanted side-spin and maximize ball velocity for straighter, longer distance. The larger and softer, high energy core provides high velocity and delivers unrivaled feel. The Directional Micro-Composite Coating or DMC Coating® is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.

“I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price, “said Rock Ishii, Director of Product Development for Nike Golf balls. “CRUSH is a natural fit for those who love the game and want to continue to evolve as better golfers.”

Optimized for driver head speeds of 80-95 mph, the newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximizing distance off the tee. The Nike CRUSH features a 312-dimple design that produces lift for longer carry and consistent ball flight.

The new CRUSH golf ball will be available on November 1st, 2009 and will feature a MSRP of $30.00 per dozen.

For more information on the new CRUSH golf ball visit www.nikegolf.com.

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