Titleist featured on National Geographic Channel

March 6, 2008 (from Press Release) – Viewers of a new National Geographic Channel series, “Who Knew? With Marshall Brain,” will journey into the world of product design, manufacturing and testing in a weekly one-hour series beginning Thursday, March 13, 2008, at 9 p.m. EST.

The season premiere will include a visit to the Greater New Bedford, Massachusetts facilities of Titleist, the world’s leading manufacturer of golf balls, where host Marshall Brain explores the research, development and manufacturing operations of Titleist golf balls.

From the mixing of a combination of ingredients that eventually form the cores of a golf ball, to the stamping of the legendary Titleist script on the covers, each of the unique processes that go into making the #1 ball in golf are featured in the segment videotaped at Titleist’s Ball Plant II.

Every Titleist golf ball throughout the world is made in one of Titleist’s two ball plants in Massachusetts. The two plants combine to manufacture more than one million golf balls per day.

Following his visit to Ball Plant II, Brain then visits Acushnet Company’s Manchester Lane Test Facility where, with the help of Titleist engineers, he examines the aerodynamics of the golf ball and explains why it flies the way it does. The fast-paced 15-minute segment is one of three separate features in the one hour program.

Host Marshall Brain is an expert explainer, teacher, columnist and author of the best-selling book “How Stuff Works,” who has earned degrees in both electrical engineering and computer science. He travels across the country to find out what happens when traditional assembly lines collide with cutting-edge technology to build familiar yet extraordinary objects in our everyday lives.

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