March 29, 2010 (from Press Release) – Fairhaven, MA. — Acushnet Company, the golf business of Fortune Brands, Inc. (NYSE: FO), and manufacturer of Titleist, the #1 ball in golf, announced that it won a jury verdict in the U.S. District Court for the District of Delaware in its golf ball patent dispute with Callaway Golf Co.. Callaway asserted that previous generation Titleist Pro V1 golf balls had infringed on four patents originally owned by Spalding and subsequently purchased by Callaway Golf. The jury agreed with Acushnet’s position that the patents in question are invalid.
“We are extremely pleased with the court’s decision, and we hope that this finally brings this long standing dispute to a close,” said Joe Nauman, Executive Vice President, Corporate and Legal, Acushnet Company. “We have explained throughout this process that Acushnet independently developed the technology in question. The Titleist Pro V1 family utilizes technology from 74 Acushnet patents and was first introduced to our PGA TOUR players in October 2000, well before any of the Spalding patents were issued in 2001 and 2003. We appreciate the jury’s careful consideration of the facts and the time they devoted to these proceedings. This verdict affirms our view that all claims in these patents are invalid – just as the U.S. Patent & Trademark Office (PTO) has repeatedly found.”
In January 2006, before Callaway filed this litigation, Acushnet petitioned the PTO to reexamine the four patents in the suit. Since then, the PTO has repeatedly found that all claims of all four patents are invalid. During this process, seven separate PTO examiners were involved in evaluating the validity of these patents and all seven concluded that they are invalid.
Acushnet Company has a comprehensive product and process Research and Development staff and the Pro V1 golf ball franchise represents the accumulation of technology developed by Acushnet over a 20-year period. As the worldwide golf ball performance and technology leader, Acushnet currently holds over 715 of the nearly 2,000 active patents related to golf balls – more than any other manufacturer.
March 13, 2010 (from Press Release) – New York, New York – GolfBallTest.org attended the 2010 PGA Merchandise Show in Orlando, Florida. Several new golf balls were introduced at the show with new models from Bridgestone, Titleist, Top-Flite, Callaway, Wilson and Srixon.
Bridgestone introduced an update to the Tour B330-RX and the new Tour B330-RXS. The updated Tour B33-RX features a softer core with a reformulated mantle intended to reduce spin. The new Tour B330-RXS features a slightly softer feel with added control. The new RX Series is currently available with a street price of $42.99 per dozen.
Titleist debuted the new NXT and NXT Tour. The new NXT replaces the NXT Extreme and has reduced spin for greater distance and is touted as the most durable in the Titleist product line. The updated NXT Tour features a 3-piece design with increased spin and soft feel. Both models are currently available with the NXT carrying a street price of $25.99 per dozen while the NXT Tour has a street price of $29.99 per dozen. Also new from Titleist is the return of the popular DT SoLo golf ball. The new DT SoLo will replace the DT Carry and DT Roll models and features a large core and durable Ionomer cover. It is currently available with a street price of $19.99 per dozen.
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Top-Flite introduced the new Gamer V2 golf ball. The Gamer V2 features a 3-piece design of the original Gamer with a reformulated soft, thin suryln cover. It also features a new low compression core and new mantle layer. It is currently available with a street price of $19.99 per dozen.
Callaway introduced the Tour i(z) and Tour i(s) golf balls. The new Tour i(z) replaces the Tour ix golf ball and the new Tour i(s) replaces the Tour i golf ball. Both are 4-piece designs that feature a refined HEX dimple pattern. Callaway states that the Tour i(s) is the softest tour ball they have produced to date. Both balls are currently available with a street price of $42.99 per dozen.
Wilson introduced the Wilson Staff FG Tour, C:25 and D:25 golf balls. The new FG Tour is a 3-piece design with soft urethane cover and low compression core. Wilson states it is their highest spinning ball they have ever produced. The FG Tour is currently available with a street price of $39.99 per dozen. The C:25 golf ball is a 3-piece design with soft surlyn cover and low compression core currently available and priced at $24.99 per dozen. The D:25 golf ball is a 2-piece design with surlyn cover and low compression core currently available and priced at $19.99 per dozen.
Srixon introduced the New TRISPEED and TRISPEED TOUR golf balls. The new TRISPEED features a thinner cover and larger core than the original TRISPEED. The 3-piece design has a soft mid-late that combined with the large core is designed to produce a high launch angle with low spin. The TRISPEED Tour features a softer cover and firmer compression core within its similar 3-piece design. Both models are currently available with a street proce of $29.99 per dozen. Also introduced were the new Tour Yellow versions of the Z-STAR and Z-STAR X golf balls. According to Srixon, the new Tour Yellow line incorporates the science of visual perception with the psychology of color effect on the human brain. Science has proven that yellow is the most visible color in the visual spectrum and psychology has correlated green with calming and stress relief. The line features the same performance as the original Z-STAR and Z-STAR X golf balls. Available on April 1, 2010 with a street price of $39.99 per dozen.
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February 3, 2010 – Srixon introduced the Tour Yellow versions of their Z-Star and Z-Star X golf balls at the 2010 PGA Merchandise Show in Orlando, Florida last week. The golf balls are the same that Srixon introduced in 2009 but now in a new color.
January 17, 2010 (from Press Release) – GolfBallSelector.com is very proud to announce our initial 2010 Release of online golf ball fitting application! This completely updated version is based on the critically acclaimed proprietary technology and fitting system of the original GolfBallSelector.com system first introduced in 2007 and member-tested and enhanced over the past 2 years – as our extensive golf ball testing database has grown to over 90 balls now evaluated and incorporated into this new update.
The new 2010 release of GolfBallSelector.com includes a newly designed User Interface that helps each member better tune and track their fitting session. We have added video help aids throughout the site to help you understand how you should think through the fitting questionnaire and input data and weightings from the interactive system.
Enhanced User Interface and Video Help
Improved Profile Development Tools
New Fitting Module and Ball Trajectory Tool
Streamlined Recommendations
Create and Save Up to 5 Separate Profiles
New swing profiling features and tools have been incorporated, such as an innovative “Angle of Attack” module that helps the system adjust for how spin is created by your unique swing. A golf ball trajectory simulator is built in as an aid in helping you think through how best to describe your golf ball flight path in getting the most out of GolfBallSelector.com.
As always, GolfBallSelector.com is a member-supported / advertisement-free service. We conduct independent and rigorous testing of golf balls and are brand-agnostic when it comes to our recommendations for each specific member.
We are currently completing testing of a new group of 2009/2010 golf balls and expect to release a new ball update in the coming months. This update will include new balls from Bridgestone, TaylorMade and Wilson, as well as the most recent releases from Callaway, Nike, Srixon and Titleist. So, join today as a Premium Member and gain access to these balls and additional balls to be tested and incorporated into the data base over the next 12 months.
Finally, we want to extend a very sincere thank you to all our current and former members for your support and for helping make GolfBallSelector.com a success. We look forward to continuing our work and providing the premier independent golf ball fitting advice to you and all our new members as we move forward in 2010 and beyond.
The GolfBallSelector.com Team
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December 4, 2009 – GolfBallSelector.com is pleased to announce the immediate availability of its acclaimed golf ball fitting system in an attractive gift card package that makes a perfect gift for the holidays.
Now through January 4, 2010, you can purchase GolfBallSelector.com as a gift card at the GolfBallSelector Web Site and receive the Membership Card packaged in a COMPLIMENTARY Gift Tin with a FREE Golf Ball Marker Pen (a $5.50 value). Buy 2 Gift Sets and receive FREE shipping too (Standard shipping, within the Continental U.S.). Buy 3 Gift Sets and the Fourth set is FREE, along with FREE Gift Packaging and Standard Shipping in the Continental U.S.!
As always, GolfBallSelector.com offers pre-paid Membership Cards for both the Premium Annual Membership Plan and Standard 30-Day Membership.
Learn more about these special offers by visiting us at Give GolfBallSelector as a Gift and make the holiday season brighter for the golfers in your life!
November 22, 2009 – Introducing TheRightBall.com, a FREE online golf ball fitting application powered by GolfBallSelector.com. This service allows prospective members to test the various features that are available in the full feature GolfBallSelector.com system. TheRightBall.com utilizes a database of 12 reference golf balls versus the 40+ that are in use in the full feature pro version. TheRightBall.com, GolfBallSelector.com and GolfBallTest.org are owned and operated by GBT Technologies, LLC.
November 11, 2009 (from Press Release) – Chicago, IL. — Wilson Golf recently announced three new golf balls for 2010. The Wilson Staff FG Tour golf ball is the softest, highest-spinning urethane golf ball ever made by Wilson. The Wilson Staff C:25 golf ball, a soft compression three-piece golf ball is best suited for players looking for shot-stopping spin and superior distance and feel. Finally, Wilson Staff announces the D:25 golf ball which delivers low driver spin for straighter ball flight and unmatched soft compression. All three golf balls are developed in anticipation for the new groove standards to promote more spin and better playability around the greens.
Wilson Staff FG Tour Golf Ball
The FG Tour golf ball, designed for the competitive golfer, joins the forged family of Wilson Staff equipment alongside the FG Tour irons. The three-piece, multi-layer ball is a low-compression distance golf ball covered in a thin, soft veneer of urethane to deliver maximum traction control for iron and wedge shots. It has a 75 compression rating and features a 318-dimple pattern on its cast urethane cover. The FG Tour is Wilson?s softest, highest-spinning multi-piece urethane ball and was created as a low compression solution for competitive players looking for tour-caliber spin, maximum greenside control and excellent distance. In internal testing, the Wilson Staff FG Tour golf ball has tested with longer and straighter ball flights than other leading premium golf balls.
Wilson Staff C:25 Golf Ball
The latest edition to the “C” family of golf equipment, the Wilson Staff C:25, a low-compression three-piece ball delivering minimal spin off the driver, is best matched with the Wilson Staff Ci9 iron. The C:25 promotes progressively higher spin as the player approaches the pin for shots inside 150 yards. The golf ball features a 302-dimple pattern to provide high lift conditions for more height on tee shots and from long distances.
Wilson Staff D:25 Golf Ball
Wilson Staff’s “D”, or distance, golf balls are introduced in conjunction with Wilson Staff Di9 and D-FY irons. The D:25 is a low-compression two-piece ball delivering minimal spin off the driver face. A 302-dimple design provides high lift conditions for more height on tee shots and longer carry distances. The D:25 golf ball was designed for players looking to hit longer drives and minimize mis-hits.
All Wilson Staff golf balls are built on a low-compression platform featuring ultra-soft, high-velocity cores for the softest feel with no sacrifice in distance. All three golf balls utilize Wilson?s breakthrough Traction Control Technology which is specifically tailored for the new and less aggressive groove specifications. The Traction Control Technology provides golfers with a 17 percent higher surface contact area and 13 percent more grooves that are engaged during impact.
“Wilson Staff is proud to offer a variety of golf balls to improve the game of players at every level,” said Bob Thurman, global director of R&D. “We are confident that the FG Tour urethane ball will compete with the most popular golf balls on TOUR. Our low-compression technology tests as long as anything and softer than everything else on the market.”
The suggested list price for Wilson Staff FG Tour golf ball is $49.99 per dozen, $34.99 per dozen C:25 golf balls and $29.99 for one dozen D:25 golf balls. The new line of Wilson Staff golf balls will be available in fall 2009.
For more information on the new FG Tour, C:25, and D:25 golf balls, visit www.wilsongolf.com.
October 22, 2009 (from Press Release) – Beaverton, OR. — Nike Golf has designed a new golf ball that provides explosive distance and powerful precision, and it has a name that is symbolic of its performance. The new Nike CRUSH ball is designed for golfers who are motivated by out driving everyone in their foursome and then owning their bragging rights.
Aiding golfers to “crush” the ball, the Nike CRUSH combines a softer compression core, optimized cover design and new DMC Coating® to reduce unwanted side-spin and maximize ball velocity for straighter, longer distance. The larger and softer, high energy core provides high velocity and delivers unrivaled feel. The Directional Micro-Composite Coating or DMC Coating® is the first of its kind; a smart coating that is designed to lower spin for driver shots that would normally slice or hook.
“I believe we’ve done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price, “said Rock Ishii, Director of Product Development for Nike Golf balls. “CRUSH is a natural fit for those who love the game and want to continue to evolve as better golfers.”
Optimized for driver head speeds of 80-95 mph, the newly designed thin, two-piece ionomer blend cover enhances greenside feel and playability while increasing ball speed and maximizing distance off the tee. The Nike CRUSH features a 312-dimple design that produces lift for longer carry and consistent ball flight.
The new CRUSH golf ball will be available on November 1st, 2009 and will feature a MSRP of $30.00 per dozen.
For more information on the new CRUSH golf ball visit www.nikegolf.com.
October 18, 2009 (from Press Release) – Covington, GA. — Today’s golfing consumers have become more aware that their golf ball choice can greatly impact their performance. Selecting a ball based on what a Tour player uses or simply because of lowest price is becoming a thing of the past for serious players. Whether a reflection of social and traditional media, reader education efforts or the rise of ball-fittings, today’s golf ball buyers care more, ask more and know more about their golf balls than ever before. Ask Bridgestone Golf. After 40,000 ball-fittings and innumerable encounters with golfing consumers-on golf courses, at trade shows and through the web-Bridgestone Golf has collected a vast resource of data on average amateurs’ golf swings and has developed a product line that maximizes their strengths and minimizes their weaknesses-that makes the game more enjoyable and, most importantly, that helps players score better!
Targeting the average amateur player, Bridgestone is bringing updates to its award winning e-Series line focused on optimizing trajectory to improve distance and accuracy.
One group of golfers that needs help are those who struggle with hitting their shots too low and need a higher ball flight for added carry. The new e5 golf ball uses its unique 2-piece urethane cover construction to help golfers who have a desire to add more height to their shot trajectory. For the 2010 model, Bridgestone Golf has incorporated a 326 dimple pattern with shallower and larger dimples, producing a higher trajectory than its predecessor. In addition, the new e5 has a large gradational compression core and soft TOUR caliber urethane cover. The result – longer distance off the tee with exceptional spin control on and around the greens.
The most common trajectory flaw throughout the spectrum of golfers Bridgestone has tested has been slices and hooks, caused by excess sidespin. The 2010 version of the e6 golf ball employs a newly enhanced Anti-Side Spin Inner Layer that kills excess spin for an even straighter and longer flight. The Anti-Side Spin Inner Layer is comprised of a brand new Bridgestone formulation that offers a combination of high resilience and low compression, like never before available. Already the most popular model of the e series due to its forgiveness on off-center hits, this latest version of the e6 will bring even greater accuracy to help players lower their scores. In addition, Bridgestone has made the softest multi-layer golf ball on the market even softer, reducing its compression by 8%. The softer feel is best appreciated on chips and pitches around the green and on putts.
For those players who need a slightly lower trajectory or perhaps already have an ideal trajectory but are seeking longer distance, the new e7 golf ball fits the bill. The new e7 also benefits from a new proprietary Bridgestone Inner Layer formulation that makes the ball 5% firmer. This new Velocity Increasing Inner Layer along with a new higher speed Gradational Compression Core combine to create a more piercing flight and better wind resistance – resulting in even deeper distance off the tee.
“In talking with retailers over the past year, it is evident that Bridgestone’s message of choosing your ball based on performance rather than what a Tour player uses has really resonated with golfers,” said Brandon Sowell, Marketing Manager – Golf Balls, Bridgestone Golf, Inc. “At the forefront of those efforts is Bridgestone’s desire to educate golfers how to select the best ball for their game through ball-fitting. The entire e-series evolved from our learning about where players needed help in terms of ball-flight optimization. In the new e-series line we’ve made some significant modifications to make the balls even better at what they’re designed to do. As a company, we plan to continue to invest in and improve our ball-fitting program as it has proven to be a valuable service for amateur players and also an incredible resource for new product development efforts.”
The new e-series balls will be available at golf specialty stores and green grass retailers on November 1st, 2009 and will feature a street price of $26.99 per dozen (MSRP – $38 per dozen).
September 24, 2009 – New York, New York — GolfBallTest.org has released the first-ever white paper on the performance of recycled golf balls versus new golf balls. Entitled “Are Second-Hand Golf Balls a Good Choice for the Performance-Minded Golfer?”, the report identifies the relative performance differences between new golf balls and golf balls sold as the highest grade recycled product, as well as the perceptions golfers have in purchasing a recycled golf ball versus buying a new one.
“This is groundbreaking work based on rigorous testing and quantitative analysis” says Gary Esayian, Managing Partner with GolfBallTest.org. “The white paper summarizes our independent analysis of the claims of possible performance degradation in these recycled “lake balls” for factors such as loss of compression, changes in weight and overall impacts on ballistics and aerodynamic performance,” says Esayian.
1. Determine if recycled golf balls marketed as “highest quality or “near new” have discernable performance and playability factors versus balls purchased new at retail;
2. Determine how performance factors may change among the reported grades for these higher grade levels of balls;
3. Assess golfers’ perceptions of “value” from recycled versus new golf balls; and,
4. Identify information, methods or tools that can be provided to the “golfer-as-consumer” in helping them make more informed value-for-money decisions.
Our report addresses the question on the minds of many golfers: ‘With the opportunity to pay up to 50% off retail price, are second-hand balls a worthwhile choice?’ asks Jim Campbell, Managing Partner of GolfBallTest.org. “We work with many golfers at GolfBallSelector.com who are interested, not only in using recycled product to try and test various balls out there in the market, but they are also keen on the “green” aspects of buying from high quality sources of recycled balls.
This comprehensive study was conducted by GolfBallTest.org in association with GolfBallSelector.com. GolfBallTest.org (GBT) conducts continuous testing of leading golf balls sold primarily in the United States, utilizing swing robots and real golfers, and publishes its scientific findings at GolfBallTest.org. GolfBallSelector.com offers unbiased and independent golf ball fitting services. The results of GBT’s extensive testing are utilized in combination with a unique profiling system to identify the best golf ball for an individual player’s game. Heralded as one of the best innovations in golf, GolfBallSelector.com offers annual and 30-day membership programs for $29.95 and $19.95, respectively.
September 3, 2009 (from Press Release) – Carlsbad, Calif. — TaylorMade Golf has introduced Penta TP, a new tour ball designed to deliver a superior balance of performance in five key shot categories, the result of three years of research and development.
“We spend a lot of time with tour pros asking questions,” said Dean Snell, head of TaylorMade golf ball R&D. “Most think the ball they play is lacking somewhere. Some say their ball performs great in the short game but costs them distance, while other players said the opposite about their ball. Some feel their ball performs great off the middle and short irons but isn’t long enough off the tee and doesn’t spin enough on short shots.
“The takeaway was simple: If we could create a ball that performed well in all areas we would have a revolutionary product. That’s what inspired us to create our newest ball, Penta TP, which is every bit the breakthrough we hoped it would be.”
Penta TP is the first tour ball with five solid-layers, with each layer engineered to optimize performance in five key shot categories that skilled players need – driver, long-irons, middle-irons, short-irons and partial wedges. The five layers of Penta TP include the core, inner mantle, middle mantle, outer mantle and cover, and each one plays a critical role in optimizing the performance of each of the five key shots.
Layer 1 – Cover
The soft Urethane Cover promotes a higher than average spin-rate on the all-important partial wedge shots required in the scoring zone, within 100 yards of the flag. These are the types of shots where many current tour balls fail to deliver the goods because they launch too high and don’t spin enough. Instead, most tour pros want a ball that launches lower and spins enough to stop fast after one or two bounces, which gives them maximum control over these types of shots. Penta TP’s soft, durable Urethane Cover has the necessary characteristics to deliver that coveted combination of lower launch angle and higher spin-rate, while also providing soft tour feel.
Layer 2 – Outer Mantle
The firm and fast Outer Mantle promotes optimum spin off the short-irons to stop the ball quick without sucking it off the front of the green or drawing it back too far from the hole. The Outer Mantle is the fastest mantle in the ball; because it’s positioned just beneath the cover it’s easily compressed by slower swingers (ball speeds 120 mph and below), helping them to generate higher ball speed for increased distance.
Layer 3 – Middle Mantle
The semi-firm and fast Middle Mantle, which surrounds the Inner Mantle , promotes mid-launch and mid-spin off the middle irons. Mid-launch promotes control; mid-spin keeps the ball from up-shooting, ballooning and falling short of the target. The Middle mantle consists of a fast material, allowing medium-slow swingers (who average from 120 to 140 mph in ball speed) to generate more ball speed and distance, as they will compress only the two outermost mantles underneath the cover.
Layer 4 – Inner Mantle
The soft, fast Inner Mantle, which surrounds the core, promotes soft feel, high launch and low spin off the long-irons for exceptional distance and high, soft-landing flight that helps the ball sit quickly on the green. The Inner Mantle consists of a fast material, which helps players who average from 140 to 160 mph in ball speed to generate more ball speed and distance, because although they don’t swing fast enough to activate the core, they are able to activate the three layers between the core and cover including the inner mantle, which is the deepest of the three.
Layer 5 – Core
The extremely soft, low-compression core is the most critical layer to promoting high launch and low spin off the driver, which are well known to be the launch conditions that promote maximum carry and distance. Despite being soft and low-compression, Penta TP’s core is still very fast, which allows players who generate fast ball speed — in the 140 to 180 mph range — to generate more ball speed. Which means that if long-hitters who play a tour ball will likely be longer with Penta TP.
Progressive Distance Promotes More Yardage at a Variety of Swing Speeds
The layers of Penta TP are configured strategically to promote “Progressive Distance,” which allows it to deliver terrific distance to all types of swing speeds. That’s because, as mentioned above, each layer is exceptionally fast. Slow swingers who generate only enough clubhead speed to activate the Outer Mantle will benefit. Medium swingers who can activate only the Outer and Middle mantles will benefit. Fast swingers who activate the Outer, Middle and Inner mantles will benefit. And of course, very fast swingers who activate every mantle plus the core will benefit.
Added Spin and Control in the Scoring Zone
The added spin Penta TP promotes in the scoring zone is especially important in light of the groove-change rule that will be implemented in high-level competitions by the USGA and R&A in 2010. The new grooves will impart less spin depending on the lie (much less out of the rough) and swing type (shallow swingers will lose more than steeper swingers). Penta TP will help some players recover some of the spin likely to be lost because of the new rule.
Recent testing with TaylorMade Tour Staff pros drew rave reviews from Sergio Garcia, Dustin Johnson, Jason Day, Retief Goosen and Justin Rose, who complimented Penta TP’s all-around performance and singled out for praise the spin and control on the all-important 30- to 75-yard wedge shot. “That’s been the biggest shortcoming in today’s tour balls,” says Dean Snell, head of TaylorMade’s golf ball R&Amp;D department.
LDP Technology for Improved Distance on Driver Mis-hits
Penta TP also incorporates TaylorMade’s LDP technology, which uses improved aerodynamics to promote increased lift to keep the ball in the air longer for more distance on the most common types of driver mis-hits, which occur on the top half of the clubface. TaylorMade robot testing shows that LDP improves driver distance on mis-hits dramatically, and that TaylorMade balls with LDP are clearly longer on driver mis-hits compared to competitive balls without LDP. Also, Penta TP’s dimple configuration delivers the same hold-the-line stability in the wind that the TP Red and TP Black are renowned for.
Three Years in Development, Five-Layer Penta TP Delivers a New Level of Performance
“Penta TP took three years to develop as our golf ball R&D team carefully experimented with different mantle materials, compositions and thicknesses until the ideal combination was defined,” said Dr. Benoit Vincent, TaylorMade’s chief technical officer. Extensive computer modeling, prototype creation, robot testing and player testing went into creating what we believe is the finest all-around performing golf ball of its kind, a ball that delivers outstanding performance on every key type of shot a golfer has to hit while also delivering tremendously soft and responsive feel off everything from driver to putter.”
Penta TP on Tour
Penta TP is already being played on tour, first by Sergio Garcia and Retief Goosen, who switched into it at the PGA Championship. Other players who have switched into Penta TP include Y.E. Yang, Justin Rose and Jason Day. “It usually takes players several weeks or even months of trial before they’ll change balls,” said Snell. “We’re seeing players switch into Penta TP after testing it for nine holes. That’s proof that Penta TP offers a dramatic improvement in performance.”
A Great Choice for Every Level of Player
Penta TP was created for our tour pros, yet it’s a great ball for every level of player. You don’t have to be a fast swinger to achieve excellent distance with Penta TP, and it delivers the kind of spin in the scoring zone that a distance ball can’t compete with, giving shorter hitters the added control to get up-and-down more often. The same goes for higher handicappers – the extra spin Penta TP promotes will only improve the quality of their short shots, helping them score lower.
Penta TP becomes available starting on December 1, 2009 in the Sunbelt states (Florida, South Carolina, Georgia, Alabama, Mississippi, Louisiana, Texas, New Mexico, Arizona, Nevada, southern California and Hawaii) and February 15, 2010 nationwide at a retail price of $45.99 per dozen.
July 4, 2009 (from Press Release) – GolfBallSelector.com is pleased to announce the development of programs to support fundraising efforts for charities, community organizations, golf/sports programs and other worthwhile causes.
GolfBallSelector.com utilizes its products, services and affiliate marketing programs to assist organizations in various fundraising activities and at golf tournaments.
Partnering organizations receive a share of every sale that is generated from these joint efforts, ranging from 20-40% of net sales. Non-profit organizations may also be designated as a featured charity on the GolfBallSelector.com website and receive a percentage of sales that use their designated promotional code. GolfBallSelector.com memberships and customized gift and golf ball packs also make great gift giveaways, door prizes or raffle items at golf tournaments.
“Partnering with non-profit organizations and community groups is a ‘win-win’ for raising additional funds for these outstanding causes and growing market awareness of our products,” said Jim Campbell, Managing Partner, GBT Technologies, LLC, developer of GolfBallSelector.com.
One of the organizations GolfBallSelector.com is currently working with is The First Tee Central Coast, a non-profit organization dedicated to improving the lives of young people by promoting character development and life-enhancing values through the game of golf.
“We are excited about our partnership with GolfBallSelector.com. We see this as a great way to help players with their golf game and also raise money for the First Tee Central Coast. The GolfBallSelector.com website is awesome,” said Butch Breeden, Executive Director, The First Tee Central Coast, “and we use it to show our young people how math and science can help golfers become better golfers.”
GolfBallSelector.com also customizes its products for groups to use as branded gift giveaways, door prizes and raffle items at golf tournaments. The customized products include GolfBallSelector.com memberships, gift cards and golf ball packs.
Heralded as one of the best innovations in golf, GolfBallSelector.com is an online golf ball fitting system that helps golfers select the best performance golf ball based on their individual swing profile and game objectives. This innovative decision support system is rigorous in its scientific approach to ball fitting and “brand-neutral” in its recommendations for best golf ball selection. Annual and 30-day membership programs are available for $29.95 and $19.95, respectively.
May 29, 2009 (from Press Release) – GolfBallSelector.com is pleased to announce the formation of a charitable partnership with The First Tee Central Coast (TFTCC). Through this joint effort, GolfBallSelector.com utilizes its products, services and affiliate marketing programs to assist The First Tee Central Coast (TFTCC) in various fundraising activities for its youth programs.
“We are thrilled to be working with The First Tee Central Coast. This is an outstanding organization doing great work aimed at instilling critical values in young people through golf. The partnership between TFTCC and GolfBallSelector.com is a ‘win-win’ for raising additional funds for the chapter and growing market awareness of our products,” said Jim Campbell, Managing Partner, GBT Technologies, LLC, developer of GolfBallSelector.com.
The First Tee Central Coast is a non-profit organization dedicated to improving the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.
GolfBallSelector.com is contributing to TFTCC a share of each sale originating from marketing and development activity by TFTCC. When new members use the promotional code OFFER805 when signing up, TFTCC will receive $10.00 from every Premium Membership sold. GolfBallSelector.com has also designated The First Tee Central Coast as the featured charity on its website, whereby GolfBallSelector.com will contribute 10% of every sale to TFTCC when new members sign up using the promotional code, OFFER810.
“We are excited about our partnership with GolfBallSelector.com. We see this as a great way to help players with their golf game and also raise money for the First Tee Central Coast. The GolfBallSelector.com website is awesome,” said Butch Breeden, Executive Director, The First Tee Central Coast, “and we use it to show our young people how math and science can help golfers become better golfers.”
“The Golf Ball Selector concept makes so much sense. Whenever a customer has a question about what ball to use I send them to this site. There has never been a practical way to figure this out, in my opinion, and there has never been a resource that includes most, if not all, balls on the market and without any bias,” according to Jim H. DeLaby III, PGA, Director of Golf Care Instructional Membership, SCPGA Northern Chapter.
Heralded as one of the best innovations in golf, GolfBallSelector.com is an online golf ball fitting system that helps golfers select the best performance golf ball based on their individual swing profile and game objectives. This innovative decision support system is rigorous in its scientific approach to ball fitting and “brand-neutral” in its recommendations for best golf ball selection. Annual and 30-day membership programs are available for $29.95 and $19.95, respectively.
The First Tee is a program of the World Golf Foundation, Inc., a non-profit 501 (c) (3) organization, envisioned in 1997 to provide young people from age seven to seventeen an opportunity to develop character education, life-enhancing skills and values, through the game of golf. Central Coast Junior Golf, Inc. is a 501 (c) (3) Chapter of The First Tee licensed to do business as The First Tee of Central Coast in Santa Barbara and San Luis Obispo Counties.
May 7, 2009 (from Press Release) – GolfBallSelector.com recently announced the arrival of their Spring 2009 Ball Update! A total of 12 new golf balls have been added to the GolfBallSelector.com database and Digital Ball Catalog™ in this release.
Included are the Bridgestone Tour B330-RX and e7+ as well as the latest versions of the Tour B330 and Tour B330-S models. Additionally, Nike’s One Tour and One Tour D along with the One Vapor have been added and the database now includes the new 2009 Titleist Pro V1 and V1x golf balls.
If you are not a member or your membership has lapsed, please sign up and match your unique player profile and game objectives to our current database of 60 leading golf balls – all supported by our independent ballistics and bench testing and leading online golf ball fitting system.
Join today and enter the following promotional code at sign up and save $5 off either the 30-Day Access or Annual/Premium Membership Plan: OFFER900
February 12, 2009 (from Press Release) – Sherman Oaks, CA. — GolfBallTest.org is pleased to announce the publishing of its new PERFORMANCE CERTIFIED™ reclaimed golf ball seal and certification process.
PERFORMANCE CERTIFIED™ golf balls are subjected to a rigorous test protocol and 6-point check administered by GolfBallTest.org, including:
1. Model and Year Identification
2. Quality Grade Inspection
3. Cover Condition Inspection
4. Roundness Validation
5. Compression Validation
6. Performance Validation
PERFORMANCE CERTIFIED™ golf balls are only the highest-quality graded reclaimed golf balls as measured by the GolfBallTest.org Quality Grade Scale, which unifies the assorted grade claims made by the majority of North American and European online ball retailers. Moreover, GolfBallTest.org does not certify “value or practice balls” and does not evaluate or certify refinished golf balls.
GolfBallTest.org is dedicated to building and protecting the PERFORMANCE CERTIFIED™ seal for the benefit of consumers, retailers and manufacturers. According to Gary Mayes, Managing Partner of GolfBallTest.org: “Recycled or reclaimed golf balls can be an excellent choice for golfers seeking a better value-for-money alternative to buying balls new. But consumers face a challenge when buying in the secondary recycled golf ball market, especially online where the volume and variety of balls are often the greatest. The PERFORMANCE CERTIFIED™ seal improves the level of trust that consumers have in reclaimed, previously used, golf balls they buy online or offline. The seal ensures customers are receiving ‘as advertised’ products and in the quality, grade, make and model, and performance condition they expect.”
The PERFORMANCE CERTIFIED™ seal helps retailers increase sales volume by converting otherwise skeptical or borderline customers into purchasers. The seal reduces the confusion that customers face in researching and making a purchase online in a competitive marketplace – and marginalizes the more shady operators. The seal provides a valuable service to consumers.
For all golf ball manufacturers, the PERFORMANCE CERTIFIED™ seal helps guard against counterfeits and rip-offs of questionable performance that undermine brands and can forever turn off a lifetime customer. By validating compression and performance to “like new” standards, golf balls with the PERFORMANCE CERTIFIED™ seal are more likely to play as intended.
Learn more about PERFORMANCE CERTIFIED™ golf balls at GolfBallTest.org.
January 24, 2009 (from Press Release) – Fairhaven, MA. — Titleist, the golf ball technology leader wherever competitive golf is played, announces the introduction of the New 2009 Pro V1 and Pro V1x. Committed to exceeding the requirements of most of the world’s best professional tour players, as well as discerning amateur and aspiring golfers globally, Titleist once again raises the bar for high quality and performance by making the most played and best-selling golf balls even better. The product improvements to its flagship models have been engineered to deliver longer distance and enhanced Drop-and-Stop scoring performance with improved cover durability.
“Pro V1 loyalists, and golfers ranging from the world’s most accomplished players to those aspiring to optimize their games, will experience longer distance with improved scoring performance on Pro V1, as well as longer distance on New Pro V1x, with the added benefit of more durable covers on both models,” said George Sine, Vice President Golf Ball Marketing and Strategic Planning, Acushnet Company Worldwide. “At the onset of the New Pro V1 and Pro V1x development process, we engaged in comprehensive research with Tour Played golf ball consumers toward determining which attributes were most important and beneficial to their games. Our findings were extensive and the resulting improvements address the expectations cited by the target audience as being vital toward optimization of their game and important to their golf ball selection.’’
NEW PRO V1: Longer Distance. Improved Scoring Performance. More Durable.
Since taking the golf industry by storm in the fall of 2000, the three-piece multi-layer Pro V1 continues to serve as the high performance standard by which all other golf balls are compared and measured. The New 2009 Pro V1 maximizes distance, durability and performance, and benefits a wide range of golfers with varying launch conditions.
“By reformulating and increasing the size of the core, we have increased ball speed, making the New Pro V1 even longer than its predecessor,” said Bill Morgan, Senior Vice President, Golf Ball Research and Development, Acushnet Company. “In addition, a new high performance Urethane Elastomer cover formulation improves cover durability. The new cover, new core, and redesigned thinner Ionomeric casing layer, improve Pro V1’s legendary Drop-and-Stop scoring performance.”
Titleist’s Tour-proven, high-coverage 392 dimple design with Staggered Wave parting line contributes to consistent ball flight. The New Pro V1 will remain the most suited and game optimizing technology within the Pro V1 family for the majority of amateur golfers looking to lower their scores with the proper golf ball selection.
New Pro V1 Features and Benefits
• Newly reformulated and larger core provides soft feel, while contributing to longer distance.
• Redesigned thinner, Ionomeric casing layer contributes to improved Drop-and-Stop scoring performance.
• A new, high performance Urethane Elastomer formulation offers improved cover durability on all shots.
• Tour-proven high coverage 392 multi-dimple design with Staggered Wave parting line for consistent ball flight.
NEW PRO V1x: Longer Distance. More Durable.
“The New 2009 Pro V1x is the ultimate performance companion to the New Pro V1,” said Morgan. “A four-piece, dual core design featuring a redesigned Ionomeric casing layer, controls the spin rate on full iron shots into and around the green, in addition to providing increased distance off the driver.”
An improved high performance Urethane Elastomer cover delivers improved cover durability, while its Tour-proven high coverage 332 dimple design with Staggered Wave parting line generates penetrating trajectory and consistent ball flight. Utilizing Titleist’s industry-leading multi-component technology and manufacturing process excellence, the New Pro V1x is designed to optimize ball flight and increase driver distance. The spin control and flight characteristics have made Pro V1x the ball of choice for many of the game’s longest players and the New Pro V1x will surpass its predecessor.
New Pro V1x Features and Benefits
• Soft center, high energy 1.550’’ dual core delivers low spin and increased velocity.
• New, speed enhancing Ionomeric casing layer controls driver spin for longer distance.
• Low spin can provide greater control and green-holding ability with full iron and wedge shots.
• A new, high performance Urethane Elastomer formulation offers improved cover durability on all shots.
• Tour-proven high coverage 332 multi-dimple design with Staggered Wave parting line for consistent ball flight.
“As we have successfully employed throughout our near 75-year history of golf ball technology leadership, the New Pro V1 and New Pro V1x improve upon current models and deliver superior performance, quality, distance, consistency and durability than our prior benchmark products,” said Sine. “We have advanced Pro V1 and Pro V1x with the goal of not merely meeting, but exceeding golfers’ expectations. Professionals and amateurs alike have accompanied us every step along the way by providing insight, feedback and validation that has resulted in our best effort to make every shot count for Pro V1 loyalists and current players of Tour Played products seeking to advance their games.”
Availability and Price: The New Titleist Pro V1 and Pro V1x golf balls begin shipping to golf shops in mid-February, with a suggested retail price of $58 per dozen (MAP: $45.99). Both models will be sold in traditional dozen and three-ball sleeves. Play numbers 5-8 also will be available in addition to the traditional 1-4.
Merchandising and Marketing support: The New Pro V1 and Pro V1x will be sold in traditional dozen and three-ball sleeve configurations and will sport contemporary new packaging unveiling a new black and copper template complemented by the platinum color equity and lens flare graphic that has become synonymous with the Titleist Pro V1. Merchandising support includes Launch Packs, dedicated trial and sustaining displays, extensive sampling, as well as in-shop signage and point-of-sale materials.
Advertising: The Pro V1 family will be supported by print, television, and internet advertising campaigns, as well as an on-line video. The campaign will feature the tagline “Every Shot Counts” and include dozens of Titleist golf ball players across the worldwide professional tours who rely upon the Pro V1 and Pro V1x for their success. The Pro V1 and Pro V1x also will be supported through Tour leadership promotion, immediacy print and on-line advertisements and weekly e-newsletter updates
New Pro V1 and Pro V1x golf balls
On Tour
Prior to their marketplace introduction, Titleist high performance golf balls are tested and validated across the worldwide professional tours, as well as with club professionals and better playing amateurs. The New Pro V1 and New Pro V1x golf balls have found instant acceptance and success on the 2009 PGA Tour, with 10 players teeing up a New 2009 Pro V1 or Pro V1x at the limited field, winners-only Mercedes-Benz Championship. Davis Love III tied for second at the season-opening event playing the New Pro V1x, as half of the 20 Titleist golf ball players in the field made the switch to the new 2009 models the first week it was available. At the Sony Open in Hawaii, the first full-field tournament of the year, 41 players transitioned to the New Pro V1 or Pro V1x, and were the most played models at the event. Titleist Brand Ambassador Adam Scott and Titleist golf ball loyalist David Toms tied for 2nd playing the New Pro V1. In addition to Scott and Toms, other players making the early season transition into the New Pro V1 include Camilo Villegas, Chris DiMarco, Brad Faxon, Paul Goydos, Bill Haas, Jerry Kelly, Troy Matteson, George McNeill, Ryan Palmer, Corey Pavin, Chez Reavie and Jeff Sluman. Joining Davis Love III on the New Pro V1x roster are J.B. Holmes, Arron Oberholser, Joe Ogilvie, Tom Pernice, Jr., Kenny Perry, Andres Romero and Bubba Watson among others.
For more information on the entire Titleist golf ball line , visit www.titleist.com.
January 6, 2009 (from Press Release) – Huntington Beach, CA. — Cleveland Golf / Srixon, a leader in golf ball technology, is pleased to announce the launch of the new Z-STAR and Z-STAR X™ golf balls, which are both backed by Srixon’s Money Back Guarantee. The Z-STAR and Z-STAR X are designed to offer best-in-category performance for players seeking the improved distance, spin, and feel preferred by Tour players and competitive golfers worldwide. The Srixon Z-STAR and Z-STAR X golf balls use ultra-thin urethane cover technology, a larger core and a softer cover to radically improve distance, spin and feel.
The new Srixon Z-STAR ball line is now being played by PGA TOUR professionals Vijay Singh and Jim Furyk, as well as a rapidly growing contingent of professional golfers worldwide. Tour victories for the Z-STAR ball line include Henrik Stenson’s victories at the 2008 Nedbank Golf Challenge and the 2008 Omega Mission Hills World Cup, as well as Tim Clark’s win at the 2008 Australian Open.
“The new Z-STAR and Z-STAR X balls have been tested on tour by our entire PGA and Nationwide staff and the feedback has been tremendous,” said Greg Hopkins, President / CEO of Cleveland Golf / Srixon. “If our tour staffers are as pumped up as they are about these new balls, we can’t wait to get these into the hands of golfers everywhere. Besides, with a money back guarantee, they’ve got nothing to lose by comparing them against what will instantly become their former ball of choice.”
The Z-STAR golf ball is designed to be the best-balanced golf ball for the low-to-mid handicap players, seeking a combination of long distance, spin control and soft feel. The Z-STAR X golf ball is a distance-oriented tour-performance ball for players looking for explosive distance and high-spin performance around the greens. The Srixon Z-STAR ball lines both feature new Energetic Gradient Growth core technology, which promotes increased ball speed, as well as high launch and low spin. Srixon’s newly developed 324 large seamless dimples also help reduce wind resistance for increased distance, while the new coating on their super-soft urethane cover significantly improves spin performance from the rough, allowing players to go after the pin from any lie.
November 17, 2008 (from Press Release) – Fairhaven, MA. — Editor’s Note: Wally Uihlein, the Chairman and CEO of the Acushnet Company, released the following fact sheet of frequently asked questions regarding the ongoing litigation on the Titleist Pro V1 golf ball between Acushnet and the Callaway Golf company.
TITLEIST PRO V1 LITIGATION FACT SHEET
FREQUENTLY ASKED QUESTIONS
Many questions have arisen in connection with the ongoing litigation between Acushnet Company and Callaway Golf regarding certain patents and Titleist Pro V1 and Pro V1x golf balls. To avoid any misunderstandings, below are some Frequently Asked Questions and Acushnet Company’s responses. Throughout this list, we refer to “Pro V1” golf balls. These responses apply equally to Pro V1x golf balls.
What is this litigation about? Pro V1
Titleist introduced the Pro V1 golf ball, based on its own technological advancements and research, in 2000. Pro V1 golf balls incorporate the combination of many Titleist technologies developed and accumulated over the past 20 years. Acushnet Company is the golf ball industry technology leader, with over 650 active golf ball patents – more than any other manufacturer. Over 65 of these patents cover the Pro V1 family.
The patents
Spalding received 4 patents in 2001 and 2003, well after the Pro V1 was developed and introduced. Callaway acquired these patents when they purchased Spalding in 2003. We believe these patents are invalid and should never have been issued in the first place. The U.S. Patent and Trademark Office agrees with Acushnet. It has reexamined the patents and issued final actions that all 4 of these patents are invalid and should never have been issued.
The trial
Callaway filed suit in 2006, claiming that our Pro V1 golf balls infringe these 4 patents. In 2007, a jury found partially in favor of Callaway and partially in favor of Acushnet.
The appeal
We disagree with the trial court’s ruling, especially as the court did not permit the jury to consider very important evidence, including the fact that the U.S. Patent and Trademark Office has issued actions that all four patents are invalid. We believe that this resulted in the trial court coming to the wrong conclusion. We will appeal this case to the Federal Circuit Court of Appeals, who will consider this important evidence.
The injunction
Callaway asked the lower court for an order stopping Acushnet from selling golf balls covered by the patents. We believe that this was inappropriate for several reasons, including the jury’s “split decision”, the U.S. Patent and Trademark Office’s actions that all 4 patents are invalid, Callaway’s years’ long delay in bringing suit, and the fact that Callaway does not use these patents. The lower court ruled that Acushnet may not sell Pro V1 golf balls covered by the patents after January 1, 2009.
Litigation next steps
Acushnet will ask the Federal Circuit Court of Appeals to put the injunction on hold while the appeal is decided. We believe we have a very strong basis for that request, including the fact that the appeals court will consider the patent office decisions rejecting the four patents. If our request is granted, the injunction will not come into effect.
Can golfers play and purchase Titleist Pro V1 golf balls now?
Yes. Golfers can play and purchase Titleist Pro V1 golf balls with confidence. All Pro V1 golf balls (those golfers might already own and any new purchases) conform to USGA rules and are legal for play and purchase.
Can Golf Shops sell Titleist Pro V1 golf balls between now and January 1, 2009?
Yes. Golf Shops can sell existing inventory of Pro V1 golf balls and order additional supplies.
Will golfers be able to play and purchase Titleist Pro V1 golf balls after January 1, 2009?
Yes. The recent court order will not impact our ability to supply Golf Shops with Pro V1 golf balls. In September 2008, we converted production of the existing Pro V1 models so that they are outside the scope of the patents in question. Golf Shops can continue to order and take delivery of Pro V1 golf balls now and after January 1, 2009 and golfers can continue to play with and purchase Pro V1 with confidence.
Is there a performance difference between the existing Pro V1 golf balls and the converted production models?No. While a number of changes in the manufacturing process were required to address the patent issues, performance and quality are indistinguishable from the current products and the converted products have been Tour validated.
How can I distinguish between the existing Pro V1 golf balls and the converted models?
Converted Pro V1 models have the same packaging and sidestamps as the existing models. However, there is a small red or black circular sticker or marking on every Pro V1 dozen box and sleeve to identify the converted production.
Does the converted product conform to USGA Rules?
Yes. Titleist Pro V1 golf balls have always conformed to USGA Rules and these products are no exception.
Can Golf Shops sell Titleist Pro V1 golf balls after January 1, 2009?
Yes. Titleist will continue to offer converted Pro V1 products after January 1, 2009 and will introduce new Pro V1 products in the first quarter of 2009.
Callaway and Acushnet disagree with respect to the scope of the court’s order regarding the Pro V1 golf balls that are covered by the Callaway patents and that remain in retail inventory after January 1, 2009. Callaway has expressed its position in a letter to the trade dated November 14, 2008. We disagree with Callaway’s position. We believe that the court order does not require the removal of any Pro V1 products that may be on retail shelves on January 1, 2009. However, the order may be read to prevent Acushnet from providing advice to its customers on this issue. We are providing a copy of the order to our customers so that they can reach their own conclusion on this issue. This issue may get decided by the court. If the court determines that Golf Shops may not sell Pro V1 golf balls covered by the patents after January 1, 2009, Acushnet will accept returns of that existing inventory and will replace it with Pro V1 golf balls that are outside the claims of the patents.
Can Tour players play Titleist Pro V1 golf balls now and after January 1, 2009?
Yes. Tour players can play Titleist Pro V1 golf balls with confidence. Pro V1 is and will remain available to all Titleist golf ball players on the worldwide professional tours and can be played both before and after January 1, 2009. If the injunction is not put on hold, Tour events in the United States will be supplied with converted current product or 2009 product.
Will New 2009 Pro V1 and golf balls perform differently or be marked differently?
As Titleist has always done throughout its 75 year history, we introduce new and improved golf balls when we have a better performing product. We introduced new Pro V1 products in 2003, 2005, 2007 and will introduce new products in 2009. The New 2009 Pro V1 models will perform differently from and better than the current Pro V1 models. Titleist has tested prototypes extensively with Tour players this fall and player feedback has been extremely favorable. Players on the worldwide professional tours can put the New 2009 Pro V1 models into competitive play when the Tours resume their schedules in January 2009. The New 2009 models will feature different sidestamps and packaging and appear as different listings on the USGA Conforming Ball List.
When can golfers play New 2009 Pro V1 golf balls?
Titleist will launch New 2009 Pro V1 golf balls in the 1st quarter of 2009. The technology and construction of New 2009 Pro V1 golf balls are outside the scope of the patents. In Q1 2009, golfers can learn about the exciting new product improvements via their local golf shop, on Titleist.com and in other Titleist advertising and communications.
Does Callaway use the technology in these patents in its golf balls?
No.
Does the court ruling apply outside the United States?
No. The court ruling does not apply outside the United States.
November 11, 2008 (from Press Release) – Fairhaven, MA. — Acushnet Company, the golf business of Fortune Brands, Inc. (NYSE: FO), announced that it will file an appeal of today’s ruling in a U.S. District Court in Delaware granting Callaway Golf’s request for an injunction in the long-running dispute with respect to four Callaway patents and Acushnet’s Titleist Pro V1 golf balls. The company also announced that it does not expect the ruling to have a material adverse impact on its results.
“We strongly disagree with the judge’s ruling and will file an appeal and seek relief from the injunction,” said Joe Nauman, executive vice president, corporate and legal of Acushnet. “However, it’s important to recognize that this ruling will not have any impact on our ability to supply our customers with Pro V1 golf balls because of the following actions which we have undertaken. In September 2008, we converted production of the existing Pro V1 models so that they are outside of the patents in question; and we have also developed and will be introducing new and improved Titleist Pro V1 products in the first quarter of 2009 that are also outside the scope of the patents in question.”
“Our Pro V1 golf balls are the product of technology developed and accumulated by the Acushnet Company over the past 20 years,” Nauman continued. Acushnet is the industry leader in developing golf ball technology and has over 650 active golf ball patents – more than any other manufacturer. Over 65 of these patents are related to the Pro V1 family.
“We will continue to defend ourselves vigorously and we fully expect to prevail in having all claims of all four patents at issue determined to be invalid in the appeal process,” Nauman added. “Our confidence is underpinned by the fact that the U.S. Patent and Trademark Office has issued final office actions which have determined these patents to be invalid.”
Titleist, FootJoy and Cobra comprise the major golf brands of Acushnet Company, an operating company of Fortune Brands (NYSE: FO).
November 11, 2008 (from Press Release) – Carlsbad, CA. — Callaway Golf (NYSE: ELY) today announced that the United States District Court in Wilmington, Delaware, has granted Callaway Golf’s request for a permanent injunction to stop sales of Acushnet’s current line of Titleist Pro V1 family of golf balls, effective no later than January 1, 2009. At Callaway Golf’s request, professional golfers will be allowed to play Pro V1 golf balls through the end of this calendar year.
In its ruling today, the Court also rejected Acushnet’s request to overturn the jury’s December 2007 verdict which found that Callaway Golf’s golf ball patents were valid and infringed by Acushnet’s Titleist Pro V1 family of golf balls.
“Callaway Golf has invested millions of dollars in Research and Development to create innovative products for millions of golfers around the world, and has protected those products with one of the broadest patent portfolios in golf,” said Steve McCracken, Senior Executive Vice President, Chief Administrative Officer, Callaway Golf. “We are very pleased with today’s decision which will stop the sale of these infringing Pro V1 golf balls.”
October 19, 2008 (from Press Release) – Mesa, AZ. — With the introduction of the first ever 100% Eco-Friendly golf ball, Dixon is revolutionizing golf around the world. Now there’s finally a way to play golf and be environmentally conscious at the same time. Dixon is excited to be leading the golf industry into the concept of “Green”.
Improve The World
Unlike other Golf Ball Brands who use harsh heavy-metal pollutants like tungsten, cobalt and lead, and contain non-renewable synthetic materials and compounds, the Dixon Earth golf ball is “green” to the core. The Earth core is made from a proprietary polymer that maintains the playable properties of the ball, but ensures that it is 100% renewable. Most manufacturers would stop there…not Dixon. Their commitment to the environment and to your golf game is 100%. In addition to the core, the entire Dixon Earth ball is manufactured with materials that can be recycled and used to make other consumer products.
But that’s not all! Even the package is made from 100% recycled material. From core to cover, from packaging to production, Dixon Earth is setting a new standard in environmental consciousness.
Improve Your Game
Amazingly, Dixon didn’t have to sacrifice playability to become environmentally friendly. Just the opposite, the Dixon Earth golf ball plays better than most two-piece golf balls on the market right now and even out performed several three piece urethane cover balls in competitive testing! It plays the distance, spins and sticks on the greens and offers a tremendous amount of “feel” when putting. This ball hasn’t just met…it’s exceeded the expectations of the top critics in the golf industry.
Dixon’s emphasis is on craftsmanship, technology, service and the ability to offer the best golf ball at the best price. Dixon may not be the biggest golf ball brand out there, but they certainly are the best. Their quality and price are unmatched in the industry, and they guarantee 100% Customer Satisfaction on all of the products they make.
For more information on Dixon Golf ball line, visit www.dixongolf.com.
August 26, 2008 (from Press Release) – Covington, GA. — Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program, announced today that it would introduce three new Tour level balls this fall as a direct result of data garnered through its ball-fitting sessions.
“Ball-fitting has proven to be a valuable diagnostic tool – helping thousands of golfers become better informed about how to choose the right golf ball for their game – and now it has become a catalyst for our research and new product development, providing valuable insight into what golfers need most,” said Dan Murphy, Senior Director of Marketing – Bridgestone Golf, Inc.
The new B330-RX, a ball unlike any other product on the market, and the newly enhanced 4-piece versions of the award-winning TOUR B330 and TOUR B330-S series of balls are expected to hit retailers’ shelves on September 1st.
TOUR B330-RX
Through its ball-fitting program, Bridgestone Golf tested thousands of golfers and found that no ball on the market could deliver TOUR-level spin and performance on the greens while also offering a softer compression that allowed moderate swing speed players the ability to compress the core in the same manner a high swing speed player does with other TOUR-level balls. As a result, Bridgestone Golf has developed the new TOUR B330-RX – a ball made specifically for low handicappers who do not have TOUR-level swing speeds, but want TOUR-level performance in their short game.
With its new Very SOFT Gradational Compression Core, the B330-RX delivers TOUR-level spin, control and feel, yet provides maximum distance to moderate swing speed players (less than 105 mph swing speeds) off the tee. Designed for swing speeds between 85-105 mph, the new B330-RX is the softest multilayer ball on the market, and the first TOUR performance ball designed specifically for low handicap amateurs.
In addition to the suped-up core, the B330-RX features an Ionomer Inner Cover that provides increased velocity and reduced spin off the driver and long irons, allowing players to hit their tee shots, fairway woods and long irons further with less swing speed. The B330-RX utilizes the same industry leading Seamless Cover Technology that Bridgestone balls have become known for, and features a 330-dimple pattern for optimal trajectory and consistency of ball flight. Furthermore, the enhanced Urethane cover offers TOUR-caliber greenside control and buttery soft feel on putts.
“We’re very excited about the B330-RX as we believe it addresses a segment of players that have not received the attention they deserve,” said Brandon Sowell, Golf Ball Marketing Manager – Bridgestone Golf, Inc. “For far too long, the industry’s top selling manufacturer has claimed that one type of ball is the best choice for all highly-skilled players, forgetting about those low handicappers who just can’t swing at 115 miles per hour. With the ‘RX’ players will no longer have to sacrifice distance off the tee, for better feel and spin into and around the greens.”
NEW TOUR B330 and TOUR B330-S
The 2008 versions of the Bridgestone Golf TOUR B330 and B330-S feature Bridgestone’s brand new dual-mantle 4-piece construction technology. While some 4-piece balls feature a dual core, the Bridgestone TOUR B330 and B330-S have dual mantle layers, providing several competitive benefits that were identified as being significant through TOUR player testing. For instance, the new inner mantle used in both balls provides reduced spin and a smoother energy transition resulting in even more distance off the tee. The inner mantle also performs better in windy conditions, giving the ball flight a more piercing trajectory making it less apt to be affected by sudden gusts. Furthermore, the new TOUR B330 and B330-S feature a slightly softer core and cover for increased touch on the greens and even better spin performance on half wedge shots.
Like their predecessors, the new B330 and B330-S utilize Bridgestone’s Gradational Compression Technology in their cores to produce greater repulsion, resulting in unparalleled distance off the tee. The Bridgestone B330-S features a SOFT Gradational Compression Core for enhanced feel off of irons and wedges. The Tour B330 is designed for swing speeds of 112+ mph and will appeal to players who appreciate a slightly firmer feel. The B330-S is optimized for players with swing speeds ranging from 103-115 mph, and will appeal to players who value a softer feel.
The 2008 B330 family of balls will feature a street price of $42.99 per dozen (suggested retail price of $56 per dozen) and will be available at golf specialty stores and green grass retailers nationwide, beginning September 2008.
For more information on the entire Bridgestone Golf ball line and how to determine which ball is right for your game, visit www.bridgestonegolf.com or attend a Bridgestone Golf ball-fitting in your area. The upcoming Bridgestone Golf ball-fitting schedule can be accessed at www.bridgestonegolf.com/en/fitting.
September 16, 2008 – GolfBallSelector.com is proud to present the Golf Player Challenge� – Ryder Cup Edition! This innovative online game allows you, as a registered player, to compete for valuable prizes by answering questions online in a fun and interactive format around this week’s Ryder Cup event.
The overall winner of this week’s Golf Player Challenge will receive a Bobby Jones Workshop Edition� Driver.� Additional prizes include a Bobby Jones fairway wood, Bobby Jones hybrid, Bobby Jones wedge, free golf balls from LostGolfBalls.com, and free online ball fitting subscriptions to GolfBallSelector.com
August 7, 2008 – GolfBallSelector.com is proud to present the Golf Player Challenge! This innovative online game allows you, as a registered player, to compete for valuable prizes by answering questions online in a fun and interactive format around this weekend’s PGA Championship.
The winner of this week’s Golf Player Challenge will receive an Adams Golf Insight BUL Driver 10.5 loft with an Aerotech SteelFiber shaft – with the winner selecting the shaft flex.
May 8, 2008 – GolfBallSelector.com recently announced the completion of their Spring 2008 update to the GolfBallSelector.com database and Digital Ball Catalog™.
With this update, there are now 60 golf balls in the system. Included are the latest models from Callaway, Titleist, Bridgestone, TaylorMade, Nike, Srixon, Wilson, Pinnacle, Noodle, and Top-Flite.
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March 6, 2008 (from Press Release) – Viewers of a new National Geographic Channel series, “Who Knew? With Marshall Brain,” will journey into the world of product design, manufacturing and testing in a weekly one-hour series beginning Thursday, March 13, 2008, at 9 p.m. EST.
The season premiere will include a visit to the Greater New Bedford, Massachusetts facilities of Titleist, the world’s leading manufacturer of golf balls, where host Marshall Brain explores the research, development and manufacturing operations of Titleist golf balls.
From the mixing of a combination of ingredients that eventually form the cores of a golf ball, to the stamping of the legendary Titleist script on the covers, each of the unique processes that go into making the #1 ball in golf are featured in the segment videotaped at Titleist’s Ball Plant II.
Every Titleist golf ball throughout the world is made in one of Titleist’s two ball plants in Massachusetts. The two plants combine to manufacture more than one million golf balls per day.
Following his visit to Ball Plant II, Brain then visits Acushnet Company’s Manchester Lane Test Facility where, with the help of Titleist engineers, he examines the aerodynamics of the golf ball and explains why it flies the way it does. The fast-paced 15-minute segment is one of three separate features in the one hour program.
Host Marshall Brain is an expert explainer, teacher, columnist and author of the best-selling book “How Stuff Works,” who has earned degrees in both electrical engineering and computer science. He travels across the country to find out what happens when traditional assembly lines collide with cutting-edge technology to build familiar yet extraordinary objects in our everyday lives.
February 15, 2008 (from Press Release) – TaylorMade-adidas Golf today announced the sale of its Maxfli and related trademarks to Dick’s Sporting Goods (NYSE: DKS). The Noodle trademark and all golf ball patents will remain with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial details will be kept confidential.
“Now that we’ve fully developed the TaylorMade brand as our premium ball franchise, we’re committed to growing our business through our Tour Preferred and Burner families,” said Mark King, TaylorMade-adidas Golf President and CEO. “Dick’s Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand.”
January 25, 2008 (from Press Release) – Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand’s 30 plus year� history.� Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll – based on the average golfer’s varied and diverse launch characteristics.
“The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning – Worldwide, Acushnet Company.� “A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy.”
History of the DT Golf Ball:� The equity of and established loyalty to the Titleist DT microbrand is unprecedented in the golf ball category and is rivaled only by its flagship Pro V1 and aspirational NXT microbrands.�
Since its inception in 1974 as the longest wound Surlyn golf ball which was supported by “just like the Pro’s favorite ball only tougher” positioning, the Titleist DT has stood for quality and consistency for over 30 years.� Throughout its existence, the DT acronym has evolved from the Durable Titleist to the Distance Titleist, all the while remaining constant in delivering long distance, optimum performance and cut-proof durability for its designated target audience.� More than three decades later and with over 1 billion golf balls sold, Titleist launches the next generation of the “red box” legacy in the tandem form of New DT Carry and New DT Roll.
“Respecting the needs and opportunities for average golfers, we involved the target audience throughout the New DT Carry and DT Roll development process from the initial concept stage through the product validation stage,” added Sine.� “Presently, no golf ball brand has afforded attention to – nor committed the necessary research and consumer input – to determine what is best for the games of the moderate to slow swing speed golfer.”
Titleist consulted over 3,000 Titleist DT loyalists and/or average and recreational golfers before finalizing what ultimately became DT Carry and DT Roll golf balls.� � �
“The New DT Carry and DT Roll are golf balls created by the average for the average golfer,’’ said Sine.� “From product to naming and packaging to advertising, the average golfer will relate to and appreciate the New DT Carry and DT Roll products as they reflect their input, recommendations and cited requirements as to how we could add more distance and performance to their games.’’
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Research and Concept Validation:� Three major player tests were conducted toward determining the direction for the next generation DT golf ball models.� An overwhelming majority of these golfers, those who typically hit their drives in the 200-yard range, said they could, in fact, discern a distinct difference between the two options.� However, there was a clear split as to the best way they could achieve the distance and performance utopia they were seeking, with half citing a preference for the higher ball flight of the DT Carry and half for the lower ball flight of the DT Roll.
“The DT Carry and DT Roll two-model strategy addresses a sizeable opportunity for average golfers to optimize their distance and playabilty,” added Sine.� “Most importantly and impressively, consumers embraced the benefits and value of having two distinct product options available.� The ultimate credibility of our strategy was realized when several consumers cited that they genuinely felt that Titleist was the first brand to make such a dedicated effort on their behalf.”
Features and Benefits:� Many golfers within the moderate to lower swing speed segment desire and require a shot shape, trajectory or visible point of difference toward achieving maximum distance.� The objective for the Titleist DT Carry is to provide a higher flying DT product option suited for those that prefer or require more carry to achieve more distance.� The objective for DT Roll is to provide a DT product option with a lower trajectory and more piercing ball flight suited for moderate to lower swing speed golfers that prefer or require more roll to achieve added distance.� An additional benefit of the distinct performance attributes of the carry biased or roll biased offerings is the flexibility for golfers who encounter different course conditions during their travels or public venue play.
Bill Morgan, Senior Vice President, Golf Ball Research and Development, Acushnet Company, explained the technology behind the new products: “The cores of the DT Carry and DT Roll are vastly different and contribute to the distinctly different flight characteristics of each.� The low density core of the DT Carry lowers the effect of gravity, and in combination with a softer Surlyn cover, contributes to the increased lift.� Conversely, the high velocity core of the DT Roll lowers the launch and contributes to its penetrating ball flight and increased roll.”
DT Carry:� Longer Distance Through Greater Carry
The New DT Carry golf ball combines new, large and soft core technology with a new, high lift 252 dimple design, delivering greater carry distance through a higher ball flight for golfers with low launch.
- Large 1.595” low density, soft polybutadiene core for longer distance.
- Large dimple, 252 icosahedron design aerodynamics in four different sizes for higher ball flight and greater carry.
- Soft, Surlyn cover for increased spin and greenside control.
- New, staggered wave parting line.
- New, A.I.M. (Alignment Integrated Marking) sidestamp.
- Cut-proof guarantee.
DT Roll:� Longer Distance Through Greater Roll
The New DT Roll golf ball combines new, soft and resilient core technology with a lower trajectory 392 dimple design, delivering longer distance via penetrating ball flight and greater roll.
- High velocity, 1.565” polybutadiene core for longer distance.
- Low trajectory, 392 icosahedron dimple design aerodynamics in five different sizes for lower ball flight and increased roll.
- New, staggered wave parting line.
- New, A.I.M. sidestamp.
- Soft, Surlyn cover with cut-proof guarantee.
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Staggered Wave Parting Line:� Among the improvements to the New DT Carry and DT Roll golf balls is the Staggered Wave Parting Line.� First implemented by Titleist in the New Pro V1 and Pro V1x golf balls introduced in early 2007, followed by the NXT Tour and NXT Extreme last fall, the Staggered Wave design increases the dimple surface coverage which contributes to improved aerodynamics and a more consistent ball flight.
Packaging:� While the new product packaging maintains the legendary dynamic red color that has been associated with the DT microbrand since its beginning, there is also a colorization strategy beyond making a statement as to the arrival of the new products.� The DT Carry packaging will feature Red with Blue hues, representing higher ball flight and connoting increased carry, while the DT Roll will feature Red with Green hues, representing lower ball flight and connoting more roll, directly complementing the positioning of the products.
A.I.M. Sidestamp:� Given the reception to the AIM sidestamp on the Titleist Pro V1 and NXT franchise offerings, and desire to align the entire Titleist golf ball product line, the model name and arrow treatment has also been integrated on the New DT Carry and DT Roll.� With an added element of consistency and clarity, Titleist has color coded the DT Carry and DT Roll sidestamps.� � The DT Carry will feature a Blue sidestamp, while the DT Roll will feature a Green sidestamp, more directly connecting the product with the new packaging and positioning.� The A.I.M. sidestamp provides a consistent focal point and instills additional confidence for golfers to better align their putts if they desire, as well as a unique point of difference versus the competition.
Pricing and Availability:� The New DT Carry and DT Roll golf balls will be available in golf shops beginning February 1, 2008, with a suggested retail price of $28 per dozen and a MAP of $21.99.� In addition, New DT Launch Display units consisting of 4-ball packs, inclusive of 2-ball sleeves of each model, will be available for a limited time allowing golfers to trial and experience the differences between the DT Carry and DT Roll.� Among the Titleist DT Carry and DT Roll dedicated collateral material and promotional displays that will accompany the introduction is a billboarded 6 dozen sleeve display encouraging consumers to “Let It Fly or Let It Run” in their pursuit of longer distance.
December 20, 2007 – GolfBallSelector.com is currently running a free contest that will gives golfers an opportunity to win ten (10) dozen golf balls. Entries will be taken until June 1, 2008 at which time a winner will be selected at random. The prize sweepstakes is open to U.S. legal residents 18 years or older worldwide who has a valid e-mail address. Canadian and other non-U.S. legal residents must have reached the age determining that of adult legal status in their state/province/country of residence to participate.
About GolfBallSelector.com. GolfBallSelector.com is a new golf ball fitting service developed by Max Out Golf and Equip2Golf that enables golfers to find the right ball through an easy interactive web experience that incorporates custom developed, online analytical processing tools to determine which balls have the right mix of distance, spin, and feel based on a golfer’s own individual swing characteristics.
For full details of the contest, visit the GolfBallSelector website located at www.golfballselector.com.
December 13, 2007 (from Press Release) – Nike Golf is introducing new innovative technology called the Power Transfer Layer Technology to its successful ONE Ball series. Nike’s Power Transfer Layer Technology promotes increased distance in metal woods, long irons and off-center hits.
Tiger Woods, the number one player in the world, will put the new Nike Golf technology to test this week at the Target World Challenge by playing with the Nike ONE Platinum ball.
“With the new power transfer layer, you do hit the ball a little further. It compresses better,” said Tiger Woods. “The thing that I like about it is that you do hit the ball further but you don’t give up the workability of the golf ball. You can still curve it. You can still change trajectories just as easy as before. The only difference is that now you’re hitting it further, which is the beauty of it. You can still have the control you had before but with more distance.”
The new Nike Power Transfer Layer technology, with its thick advanced polymer located inside the mantle layer, increases ball speed and generates power and energy to ensure enhanced distance for a wider range of clubs in the bag. Both the Nike ONE Platinum and Nike ONE Black feature the Power Transfer Technology.
“We set out to create a golf ball that benefits the golfer at their fullest potential. In other words, a golf ball that promotes distance with more clubs in the bag – not just the driver,” said Rock Ishii, Nike Golf’s Product Development Director for Balls. “The Power Transfer Layer allows the natural power of a golfer’s swing to directly transfer at the moment of impact, improving ball speed and increasing distance. The better the transfer, the more power is generated.”
The Nike ONE Platinum has been reengineered for longer distance, enhanced control and workability. Its progressive density core provides a superior feel and longer distance. An optimized inner cover enhances mid-iron control and workability. The Nike ONE Platinum has a newly designed 378 dimple pattern with redesigned aerodynamics for added carry and longer distance. Combined with the new Power Transfer Technology and the multi-component construction and softened urethane cover, Nike ONE Platinum redefines total performance.
The Nike ONE Black has been reengineered to maximize distance, improve accuracy and greenside response. Its progressive density core offers enhanced feel and reduced spin for longer, more accurate distance off the tee. For exceptional flight consistency and responsiveness with all clubs, the Nike ONE Black has a seamless urethane cover. The Nike ONE Black has a high coverage of 336 dimple pattern that optimizes aerodynamics and reduces drag for a more penetrating flight.
Emblematic of the Power Transfer Layer Technology that is red inside the mantle layer, is the red ring that Nike Golf Athletes will be wearing on the side of their hats.
The Nike ONE Platinum and Nike ONE Black will be available in stores on February 1, 2008 for a suggested retail price of $56.00.
December 6, 2007 (from Press Release) – The TaylorMade-adidas Golf company has introduced six new golf ball models engineered to promote longer distance and better performance for a broad spectrum of player types. For the first time, four ball models will carry the TaylorMade® name and all will feature a new proprietary aerodynamic technology called Low Drag Performance, which promotes improved distance on the most common types of off-center driver hits.“We’re proud to offer golfers this great selection of new balls,” said Mike Ferris, vice president of TaylorMade’s golf ball division. “We’ve worked hard to prove that TaylorMade is a golf ball company as well as a golf club company. The superior performance of these products is proof of that. Our Tour Staff professionals raved about the performance of these balls during testing. We’re confident that recreational golfers will be just as impressed.”“We analyzed more than 80,000 swings and found that there are a significant amount of off-center hits for players of every handicap level. With Low Drag Performance, we’ve designed a technology that keeps the ball in the air longer by maintaining lift and reducing the drag, or resistance against the ball in flight,” said Dean Snell, senior director of research and development for TaylorMade and Maxfli. “Through our research we were able to create performance benefits for players who have driver spin rates from 1,000 to 3,000 rpm, compared to previously when we fit balls to match 2,500 to 3,000 rpm. So we’ve created a ball that works for a wider range of players.” TaylorMade® balls are played by more than 120 tour pros around the world including Sergio Garcia, Justin Rose, Retief Goosen, Sean O’Hair, Fred Funk, Darren Clarke, Hale Irwin and Natalie Gulbis*. Now TaylorMade is introducing three new tour category balls: the new Tour Preferred Red, Tour Preferred Black and Burner® TP. Each has been tested by tour professionals and will be played on tour.
TaylorMade’s new Tour Preferred Red is a four-piece ball designed for higher spin players who want the ultimate in tour performance. Its four components include 1) NdV4 core, consisting of an advanced neodymium compound that delivers faster ball speed to promote more distance; 2) Distance Mantle, consisting of a copolymer compound that boosts COR and initial velocity to further enhance speed and distance; 3) Feel Mantle, consisting of an elastomeric compound that allows this ball to deliver 15% softer feel than the original TP Red, while also enhancing spin control; and 4) Cast Thermoset Urethane Cover, which is the tour standard for predictable spin and supreme shear-resistance.
Tour Preferred Red’s 360-dimple pattern promotes a mid-to-low flight, and also incorporates TaylorMade’s proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.
Additionally, Tour Preferred Red is engineered to promote especially high speed and distance off the driver; to deliver controllable full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.
The new TaylorMade Tour Preferred Red balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $39.99.
TaylorMade’s new Tour Preferred Black is a three-piece ball designed for lower spin players who want soft feel, fast ball speed, increased distance and tour-caliber spin. Its three components include 1) NdV4 core, consisting of an advanced neodymium compound that delivers faster ball speed to promote more distance; 2) Distance Mantle, consisting of a copolymer compound that boosts COR and initial velocity to further enhance speed and distance; and 3) Cast Thermoset Urethane Cover, which is the tour standard for predictable spin and supreme shear-resistance.
Tour Preferred Black’s 360-dimple pattern promotes a mid-to-high flight, and also incorporates TaylorMade’s proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.
Additionally, Tour Preferred Black is engineered to promote especially high speed and distance off the driver; to deliver higher full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.
The new TaylorMade Tour Preferred Black balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $39.99.
For Players Who Love to Bomb It: Burner® TP and Burner®
There’s a certain segment of golfers who love to swing big, hard and fast. Who take special joy in going after the ball. For them, TaylorMade created the Burner TP and Burner golf balls.
The Burner® TP ball employs advanced three-piece construction to combine outstanding distance, tour-caliber bite and soft feel. Vital to Burner TP’s performance is its HPF 1000 SpeedMantle® which teams with the high-energy / low compression core to limit spin off the driver, and which also teams with the IothaneTM cover to increase spin off the short irons – providing the most spin on approach shots of any TaylorMade ball. Iothane is itself a small miracle, being soft and durable while also promoting excellent spin. The 75-compression count makes Burner TP arguably the softest Tour ball available in the market.
Burner TP also employs a 342-dimple version of TaylorMade’s new Low Drag Performance (LDP) pattern to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.
The new Burner TP balls will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $24.99.
The new Burner® ball is engineered to deliver all of the performance qualities that the Burner name is known for, namely fast speed, tremendous distance and terrific feel. Inside is the V-Core, a large, power-packed sphere that promotes ultra-fast ball velocity, even though the ball itself measures a super-soft 60 on the compression meter. Outside is an Iothane cover that’s feels so soft at impact you’ll think it’s balata, yet it’s also incredibly durable and shear-resistant.
Additionally, the Burner incorporates TaylorMade’s proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.
“We like to say that our new Burner ball is designed to deliver distance for players who want more of it, who never had it, who had it but lost it, and for those who love to swing big and launch it deep,” said Ferris. “We believe that its soft fast core, combined with the positive effects of LDP technology, will really help add to the distance of a golfer’s average drive. Yet not only is it incredibly long off every club, it also feels incredibly soft on pitches, chips and putts. It’s a distance ball that boasts the incredible feel of a balata-covered ball.”
The new Burner ball will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $19.99.
Noodle+ has been fortified. It’s engineered to be longer by 10 yards and softer by 29% compared to the previous Noodle. Its two-piece construction includes the new Impact Propulsion Core, which stores energy with greater efficiency and releases it with greater energy. That equals higher ball speed and softer feel. Part of the reason the core is so soft is due to the Iothane cover, which feels and sound amazingly soft, yet its muscular construction gives it first-rate durability and shear-resistance.
The new Noodle+ will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $15.99.
The newest Noodle is the Noodle+ Lady, a two-piece ball created specifically to appeal to women and to perform better for women. On the inside is the soft and fast Live-Action Core that’s engineered to compress easily at moderate swing speeds and to spring off the clubface high and fast to promote increased distance. Outside is the Iothane 56 cover that also contributes to this ball’s soft feel, while likewise delivering the durability and shear-resistance that today’s golfers insist on. Plus, highlights embedded in the cover material create a subtle yet diamond-like sparkle and shine.
“The new Noodle+ promotes dynamic distance off every club, yet feels incredibly soft. It combines the yardage of a distance ball with the super-soft feel of a balata-covered ball, an achievement that we’re extremely proud of,” said Snell. “Noodle+ Lady’s lively two-piece construction and high-lift dimple design promote longer distance compared to other ‘women’s balls.’ All in all it delivers a significantly better and more satisfying ball-striking experience for women golfers.”
The new Noodle+ Lady will be available nationwide at TaylorMade’s retail partners starting on January 1, 2008 with an expected retail price of $15.99.
November 29, 2007 (from Press Release) – Callaway Golf Company (NYSE:ELY) today announced its 2008 product lineup. With more than 30 new offerings from the Callaway, Odyssey and Top-Flite brands, the lineup represents the most extensive new product initiative in the Company’s history.
The 2008 Callaway golf ball lineup includes:
Tour i and ix Golf Balls – The new Tour i Golf Ball is the most technologically advanced tour ball ever developed -� incorporating perimeter weighting to increase the ball’s MOI.� Innovative 4-piece inertia technology utilizes a tungsten-infused outer core to shift weight away from the center of the ball, reducing driver spin for maximum distance and straighter shots, and a softer inner core for unparalleled tour feel. The softer urethane cover generates more short-game� spin for precision control and aggressive shot-making and refined HEX Aerodynamics further increase distance by reducing drag. The Tour ix shares the same technology with a slightly firmer construction for more explosive distance. ($44.99 per dozen)
HX Hot Bite™ Golf Ball – This technologically advanced golf ball features a softer, high-resiliency core and ionomer boundary layer that combine for exceptional feel. The softer, thinner proprietary cover gives the ball soft feel and generates extra stopping power for phenomenal short-game control to go along with drag-reducing HEX aerodynamics for a highly efficient and long, stable ball flight. ($29.99 per dozen)
NEW HX Pearl® Golf Ball – The new 3-piece HX Pearl Golf Ball is longer and softer than the original version. The softer rubber core boosts distance for golfers with moderate swing speeds and HEX Aerodynamics reduces drag for long, efficient ball flight. With a thin ionomer cover that features a pearlized finish for a rich, unique look, it’s the perfect ball to complement a woman’s game. ($24.99 per dozen)�
The 2008 Top-Flite golf ball lineup includes:
Top-Flite Gamer™ Golf Balls – Top-Flite takes the benefits of its proprietary Dimple in Dimple™ aerodynamics and puts it on a 3-piece performance golf ball that’s long, soft and generates more short-game spin for total tee-to-green control.� The thin soft ionomer cover over a firm boundary layer and a highly resilient rubber core gives golfers a ball that performs like no other in the Top-Flite lineup. ($19.99 per dozen)
Top-Flite Freak™ Golf Balls – The Freak is the longest Top-Flite golf ball available. Period. Its unique aerodynamic surface maintains spin longer throughout its flight, allowing the ball to hold its line and maintain lift longer. Perfect for scramble tournaments, reaching par 5s in two and out-driving your foursome. ($15.99 per dozen)
Top-Flite XL 5000™ Golf Balls – Three new XL 5000 models replace one of the most successful Top-Flite balls ever, the XL 3000. The new version provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel.� The XL 5000 Super Long has a firmer cover for maximum distance, the Super Soft has a thin cover and lower compression core that provide better feel with more short-game� spin for total control around the greens, and the Super Straight uses a special Slickote® coating to help reduce hooks and slices. ($12.99 per 15-pack)
All prices are Retail Introductory Price. New products will become available at all authorized Callaway Golf retailers and at www.Shop.Callawaygolf.com beginning this month and through the first quarter of 2008.
November� 2, 2007 – Titleist announces the return of its popular free personalization custom golf ball promotion for the holidays, making it easier than ever to give the golfer in your life a gift you know he or she will enjoy. Now through December 31, 2007, personalization charges will be waived on all Titleist Pro V1, Pro V1x, NXT Tour, NXT Extreme and DT SoLo golf ball models. On any order of just one dozen or more, you can create your own message imprinted on a Titleist golf ball in up to three lines of block text in red, blue, green or black ink colors. In addition, for each personalized dozen purchased, you will receive a free Titleist ball marker.*
2007 HOLIDAY FREE PERSONALIZATION DETAILS
Offer:
FREE personalization and FREE Titleist Ball Marker.*
Products:
All Titleist golf ball models.
Imprint:
Black, Blue, Red or Green ink
1 color per personalization
Maximum 17 characters per line, up to 3 lines of personalization.
Minimum:
1 dozen (packaged in standard dozens).
Dates:
Now through� December 31, 2007.
Lead-Time:
1 week.
* Free ball marker while supplies last.
Orders can be placed by visiting� any U.S. Golf Shop.
October 9, 2007 – Srixon is making the holidays merrier and warmer for golfers with its new Holiday Golf Ball promotion. With a purchase of one dozen Srixon golf balls at participating retailers, golfers will receive either an all-weather or fleece logo golf hat.
“Providing our customers with a cool, unique gift to go along with the purchase of a dozen balls during the holiday season is something that Srixon has been known for, for years,” said Mike Pai, vice president, marketing and advertising. “This year’s promotion carries on that tradition. What better gift for a golfer than a dozen golf balls along with a unique hat that can’t be purchased anywhere else. We ran a similar promotion last year and the retailers were so pleased with it that they asked us to bring it back again this year.”
The Srixon Golf Ball promotion will run from October 15 to December 31, 2007 at participating pro shops and golf specialty retailers. Each retailer has a choice to bring either the fleece or the all weather cap in stock. Consumers who purchase one dozen of the following Srixon golf balls — Z-URC, Z-URS, Trispeed, Soft Feel, Soft Feel for Ladies or AD333 will receive the hat that the participating retailer elects to carry. The hat sports the Srixon logo on the front and the popular grinning golf ball from the Srixon TV commercials on the back.
The promotion will be supported with in-store displays and at www.srixon.com.
August 28, 2007 – Nike Golf is bringing good KARMA to golfers with the introduction of its new KARMA ball, the softest ball ever created by Nike.
Designed and developed by Nike Golf’s Director of Ball Creation, Rock Ishii and his talented team of engineers, the Nike KARMA ball will be introduced in the marketplace on November 1, 2007 (MSRP: $28.00).
The KARMA ball compliments low swing speeds with its soft 50 compression ball, the softest compression ever for a Nike golf ball.
“Our objective is to create a soft 50 compression ball that would compress enough at impact to deliver a 100% performance — and I believe we have accomplished that,” said Ishii. “When men and women with slower swing speeds hit the KARMA, they will immediately feel how soft it is and see how well it carries.”
When golfers need more good KARMA to carry it over a lake, bunker or any other obstacle that can get in the way of a good shot, the KARMA ball will provide them with renewed confidence with its new 312 dimple design that delivers high trajectory.
Nike Golf consciously has packaged the KARMA ball with 50% recycled content. The packaging itself triggers a connection to the earth combined with a sophisticated look. The KARMA ball also includes a unique and distinctive face stamp graphic, distancing itself from any other ball in the market.
March 29, 2010 (from Press Release) – Fairhaven, MA. — Acushnet Company, the golf business of Fortune Brands, Inc. (NYSE: FO), and manufacturer of Titleist, the #1 ball in golf, announced that it won a jury verdict in the U.S. District Court for the District of Delaware in its golf ball patent dispute with Callaway Golf Co.. Callaway asserted that previous generation Titleist Pro V1 golf balls had infringed on four patents originally owned by Spalding and subsequently purchased by Callaway Golf. The jury agreed with Acushnet’s position that the patents in question are invalid. 
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