May 8, 2008 - GolfBallSelector.com recently announced the completion of their Spring 2008 update to the GolfBallSelector.com database and Digital Ball Catalog™.
With this update, there are now 60 golf balls in the system. Included are the latest models from Callaway, Titleist, Bridgestone, TaylorMade, Nike, Srixon, Wilson, Pinnacle, Noodle, and Top-Flite.
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March 6, 2008 (from Press Release) - Viewers of a new National Geographic Channel series, “Who Knew? With Marshall Brain,” will journey into the world of product design, manufacturing and testing in a weekly one-hour series beginning Thursday, March 13, 2008, at 9 p.m. EST.
The season premiere will include a visit to the Greater New Bedford, Massachusetts facilities of Titleist, the world’s leading manufacturer of golf balls, where host Marshall Brain explores the research, development and manufacturing operations of Titleist golf balls.
From the mixing of a combination of ingredients that eventually form the cores of a golf ball, to the stamping of the legendary Titleist script on the covers, each of the unique processes that go into making the #1 ball in golf are featured in the segment videotaped at Titleist’s Ball Plant II.
Every Titleist golf ball throughout the world is made in one of Titleist’s two ball plants in Massachusetts. The two plants combine to manufacture more than one million golf balls per day.
Following his visit to Ball Plant II, Brain then visits Acushnet Company’s Manchester Lane Test Facility where, with the help of Titleist engineers, he examines the aerodynamics of the golf ball and explains why it flies the way it does. The fast-paced 15-minute segment is one of three separate features in the one hour program.
Host Marshall Brain is an expert explainer, teacher, columnist and author of the best-selling book “How Stuff Works,” who has earned degrees in both electrical engineering and computer science. He travels across the country to find out what happens when traditional assembly lines collide with cutting-edge technology to build familiar yet extraordinary objects in our everyday lives.
February 15, 2008 (from Press Release) - TaylorMade-adidas Golf today announced the sale of its Maxfli and related trademarks to Dick’s Sporting Goods (NYSE: DKS). The Noodle trademark and all golf ball patents will remain with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial details will be kept confidential.
“Now that we’ve fully developed the TaylorMade brand as our premium ball franchise, we’re committed to growing our business through our Tour Preferred and Burner families,” said Mark King, TaylorMade-adidas Golf President and CEO. “Dick’s Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand.”
January 25, 2008 (from Press Release) - Titleist, manufacturer of the #1 ball in golf and the industry leader in golf ball technology, introduces the new Titleist DT Carry and DT Roll golf balls, the most targeted and average player validated Titleist DT products in the microbrand’s 30 plus year history. Titleist enhances the performance for DT loyalists, average and recreational golfers, as well as competitive golf ball users, by providing two distinct approaches to distance – longer distance through greater carry and longer distance through greater roll - based on the average golfer’s varied and diverse launch characteristics.
“The positioning of the New DT Carry and DT Roll was derived from some of our most extensive product validation, target golfer feedback and consumer insights to date,” said George Sine, Vice President, Golf Ball Marketing and Strategic Planning - Worldwide, Acushnet Company. “A common thread throughout the research was that average and recreational golfers wanted the products to speak to their needs, with distance optimization serving as the most apparent, while still providing exceptional feel for greenside control and accuracy.”
History of the DT Golf Ball: The equity of and established loyalty to the Titleist DT microbrand is unprecedented in the golf ball category and is rivaled only by its flagship Pro V1 and aspirational NXT microbrands.
Since its inception in 1974 as the longest wound Surlyn golf ball which was supported by “just like the Pro’s favorite ball only tougher” positioning, the Titleist DT has stood for quality and consistency for over 30 years. Throughout its existence, the DT acronym has evolved from the Durable Titleist to the Distance Titleist, all the while remaining constant in delivering long distance, optimum performance and cut-proof durability for its designated target audience. More than three decades later and with over 1 billion golf balls sold, Titleist launches the next generation of the “red box” legacy in the tandem form of New DT Carry and New DT Roll. (more…)
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